Capturing Welsh Industry: student project explores Shufflebottom’s Welsh craftmanship and heritage

Shufflebottom was proud to recently welcome Hywel Davies, a University of London student and photographer, as part of his research into Welsh life and industry.

Hywel’s project explores the stories, resilience, and pride of Welsh working life — from historic industries such as coal and tinplate, through to modern workplaces like ours. He has visited iconic Welsh sites including Aberfan, Port Talbot, and the Corgi factory in Ammanford. His practice focuses on capturing the here and now, often using salvaged metal in his art to reflect both materiality and heritage.

First impressions of Shufflebottom

Hywel described his visit as memorable, noting how the pride, history and people-first values stood out: “My overriding impression of Shufflebottom was the sense of pride they had in their history and of valuing people. From the profiles of staff to the news stories showing charitable works and projects, I was struck by integrity and a genuine desire to do things properly and value people whilst doing so.”

He was welcomed by our team, even joining during a night shift, which gave him a unique behind-the-scenes look at our processes. He commented on the warm welcome, professionalism and authenticity of the people he met.

Heritage and pride in Welsh industry

Walking through our factory, Hywel was struck by “The Story So Far” display, which charts the history of Shufflebottom — from a family-founded business in Cross Hands to a trusted name across the UK. He noted how much thought had gone into presenting our journey, alongside striking images of our projects. “The building itself is also really impressive, professional but also with a friendly atmosphere,” he added.

Hywel’s wider project aims to preserve and share Welsh cultural identity by celebrating the skills, craft, and machinery that continue to shape the country. 

Why this matters

For Shufflebottom, heritage is not just history — it’s about continuing Welsh craftsmanship, investing in people, and carrying those values forward into every project. Hywel’s work captures that spirit, and we’re excited to see his upcoming photo-book and documentary, where Shufflebottom will feature alongside other Welsh workplaces.

“I want my work to celebrate the present, in showing the sense of pride and community which still exists in the workplace. This was really evident at Shufflebottom… I learnt early on in my own working life that the people make a workplace, and this was absolutely the case here.”

We’re proud to be part of Wales’ story — built by experts, rooted in community, and built to last.